Finding A Home Business That’s Right For You
February 20, 2006
by Stephen Wright
Making a bazillion dollars on the
internet. It’s as easy as doing a few Google searches, getting your own
website and you are up and running. The only real issue is how to find
the time in your leisure activities to make it to the bank to cash all
the checks! Yeah, right. Stop dreaming, it just doesn’t happen that
way. In fact according to statistics, more internet marketers end up
“in the hole” after investing significant resources (time and money)
only to give up in dismay and disappointment. But why, what went wrong?
More times than not, many of these efforts fail before they even
get off the ground. This most commonly is caused by a failure to ...
establish a solid foundation with which
to build upon in your efforts. How does on do that? Simple, start out
be a careful and thoughtful evaluation of oneself. What are you good
at? What do you like doing, for fun, business, or pleasure? It is
really remarkable the amount of successful web-owners and marketers who
are successful in doing something they really love or are good at. Some
call it finding our “forte”. The “trick” then becomes finding “your
niche” and then structuring your efforts and resources with your
internet business around those interests.
This then enormously helps the next aspect which is to learn
everything about your product, inside and out. Becoming a “guru” of
your given niche ensures you set yourself apart from the crowd, makes
you and your products, your advice and opinions – desirable and sought
after by others. Even beyond the “snake oil salesmen” who could sale
anything, gaining this level of expertise propels us along the way to
Beyond our words, people will be able to tell if you believe in
your product or not. So if you are looking at a network marketing
company, try being their customer for a couple of months before you
join the business. Once you try the product or try the service then you
will know how you feel about it. This first hand perspective of your
ability to understand the product becomes an invaluable resource in
helping you deal with customer issues as well as better prepared to
address sales/marketing strategies.
Now that you have selected a business that amplifies your
strengths and a product or service you can believe in you have to
determine resources and funding for your investment. Remember that most
home businesses take months before you begin seeing profits. Therefore,
establishing and carefully following a strict budget is vital.
No matter how enticing and beneficial a promotional
opportunity/program may seem – the reality is you have to pass on those
items that are not within your budget.
OK now you have your business, our product, and your budget now
you are ready to start your business. Just remember that it is a
business and should be treated as such. For some, running a home based
business can be more difficult than running a traditional business. Be
very careful about all the many distractions; kids, TV, the couch, etc.
To begin a business from home is a serious commitment of time
and money. You must keep this perspective in mind and keep it running
as a business. Hobbies are hobbies, business is business! If you do not
take it seriously you will just be wasting money and wasting time and
since how most people start up home based businesses to have more time
and more money you would be defeating the purpose. Whenever possible,
try to make yourself a home office area, set aside for the disruptions
and distractions whenever possible.
You have your business up and running, the website looks great,
the products are hot and ready to go. But where are all the people? You
can not forget about the marketing and advertising necessary to bring
traffic “in the doors”. Whether it is a traditional brick and mortar
building or an internet storefront, this reality is one that we all
have to embrace, understand and overcome.
The good part is; there are many mediums with which to
“diversify” our advertising efforts. These included newspaper ads,
flyers for local areas, mailing lists, pay-per-click methods, and many
others. More than any other single area, marketing is the one place
where budgeting is a must. The amount of funds for marketing can go
from a few dollars, to half the national debt. Sticking to a strict
budget in this area is critical for your financial well being! Best
advise - diversify your efforts, do not put all your advertising
dollars in one medium. This technique will pay off in the long run.
There you have it. These are the “basics” to finding a home
business that is suited to your uniqueness, with a greater chance at
Copyright 2006 Stephen Wright
Stephen Wright is President & CEO of InternetMarketingUSA.com.
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