To have a website or not to have a website; that is an occurring online
question.
When we set out to search for online business, we receive so many messages
telling us that not having a website is not a problem as the opportunity itself
will give you a duplicate page of your own that you can promote.
This is great news if you want to market only one business on the internet.
But look at all the people who are marketing successfully on the net. There
isn't a single person who is actually marketing one single product or service.
You would find them Partnering in this or that venture, selling three or four
e-books, being affiliates of numerous opportunities…etc.
Now let us say that you have opted to work with one single online business
affiliate program that offers you a web page that you can promote. How will you
promote it?
Let us look at the things you will not be able to do:
1-Exchange Links: Since you do not own the site, therefore, you cannot make
any changes on it; accordingly you will not be able to add links to your site.
If you cannot put links on your site then you cannot exchange links.
2-Forums: One of the Forums that I am involved in, and believe me it is one
of the best forums around, recently announced that you can add to your signature
either a product or a website that you yourself own and nothing duplicate or you
do not own.
3-Adding your link to directories: I guess I will be safe to say that at
least 90% of directories do not accept links with an extension. Meaning, your
duplicate site would be something like that http://www.website.com/affiliate .
The directories would only accept http://www.website.com. Although I must say
that some companies are overcoming this issue by adding your affiliate username
at the beginning rather than as an extension. It would look like this
http://username.website.com . In this case your chances to be accepted are
better, still not very good though. As directory owners usually do not accept
duplicate sites when they review it for approval.
What you will be able to do is the following:
1-Writing Articles: In your author resource box you will be able to put a
link to an affiliate page.
2-Traffic Exchange sites: These also accept affiliates3-Paid advertising whether online or offline.
You will realize from the above that out of the five free options listed
above you will only be able to do two of them. While if you have your own
website you will be able to build a full marketing effort without having to pay
for any kind of advertising.
Remember this is with the limitation of having only one stream of income
coming in. If you decided to get involved in more than one business then you
will have to duplicate your work for each affiliate program when you are dealing
with paid advertising.
The advantages of having your own website are numerous, but we will list a
few here:
1-The flexibility of having all your online business opportunities in one
place.
2-The flexibility of changing your content for search engine optimization and
enhancing visitors' experience.
3-The flexibility of automating your link exchange activity.
4-The Flexibility of automating your content management so as to have always
new content on your website.
5-Of course we should not forget that all the things that we listed above
that you cannot do with an online business affiliate duplicate page, now you can
do them with your own home based business website.
6-Adding a newsletter subscription which will build you a list that no home
business/online marketer can do without.
Does this mean that each person who wants to venture into online business
must go into the trouble of building a website, designing it, and setting it up?
Not really, there are opportunities out there which have the option of building
your own website as part of the package. Yet you must make sure that you own the
domain name.
About Rami Doleh -To find the best home based business ideas and opportunities
so you can work at home visit the author's web site
