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 | 10 Indirect Ways To Get To The Top Of Search Engines |
10 Indirect Ways To Get To The Top Of Search Engines
Promotion World (press release) - San Diego,CA,USA
by Chris
Towland
There are millions of web sites trying to get listed in the top 20 spots of
the major search engines. That amounts to an awful lot of competition and even
after spending hours and hours on Search Engine Optimization techniques you may
still not be able to achieve a high ranking for your competitive keywords!
However, if it proves too difficult for you to get high rankings directly,
there are still ways that you can get to the top.......indirectly!
So, just how do you do this?
Firstly, look up the top 20 web sites on the major search engines under the
keywords and phrases people would find your web site. If you could either
advertise on those sites, or get a link from those sites to yours then that
would be nearly as good as having a top listing yourself.
The most expensive way to do this would be to buy ad space on those web
sites. However, if you don't want to spend any money to do this, you could use
the ten strategies below.
These strategies may not of course apply to every web site but I'm sure
there'll be at least two or three that you can make use of straight away....
1. Participate on their discussion boards. You could post questions, answer
other peoples questions, and join in on conversations. Just include your
signature file and link to your website at the end of your messages.
2. Ask the web site owner if they would like a free ebook to giveaway to
their visitors. You could have them link to your web site or include your ad in
the free ebook.
3. Submit content to their web site. You could write articles for their web
site and include your resource box and link at the end of the article. If they
publish it, you'll indirectly be at the top of the search engines.
4. Write an excellent ...
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Posted by Editor on Wednesday, August 09 @ 00:15:57 UTC (3613 reads)
Read More... | 3504 bytes more | 10 comments | Score: 0
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| Demystifying Your Competitor's Ranking Successes |
Demystifying
Your Competitor's Ranking Successes
WebProNews, KY
Ross
Dunn
Expert Author
We have all been there, "how the heck do they always get #1?" It is a
constant frustration for many a client and, well, even myself occasionally.
The fact is that much of the time there are a few solid reasons behind the
search engine success of any website and it is important to learn what these
reasons are before trying to compete. How is this done? Therein lies the subject
of this article; how do you determine what your competitor has done to win the
search engine war?
Demystifying your competitor's success requires you
to put on your detective garb because you are going to have to investigate all
aspects of their website; even the deepest darkest corners. In the following
instructional I will lead you through a hypothetical investigation of a
competitor who is ranking for the phrase "voip services". In each step I will
choose the more popular result that I find when I do similar competitor analyses
professionally. So please take note, the sample is only the most popular result;
occasionally there are truly baffling cases of competitor success which have
required heftier investigation leading to differing conclusions of what they did
to succeed.
STEP 1: Start with the Basics: Is The Site Optimized?
Visit your competitor's website and look at the content on the page.
Does the keyphrase they are ranking under appear often throughout the body text?
Does the phrase appear in the headings, Meta Tags, Title and in their menu? If
this is so it generally means they have focused completely on attaining the
keyphrase they are ranking highly for. In other words it is quite possible, and
even likely, that they have sacrificed other keyword goals in order to achieve
this single goal.
Example Results of Step 1:" The competitor's
page has utilized the ‘voip services' often but not in a spammy manner (not
obvious overuse) throughout the body text on their home page. The page topic is
clearly focused on this phrase because the Title tag states ‘VOIP Services - by
VOIP Business Systems' and the headings and menu items are clearly related.
Conclusion, I have no doubt that this site has focused on this phrase and that a
search engine spider will have no problem logically identifying the subject of
this page as ‘voip services'."
STEP 2: Is Site Structure Playing
A Role In Their Success?
Site structure is a fundamental reason for ...
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Posted by Editor on Sunday, July 30 @ 04:00:00 UTC (2342 reads)
Read More... | 15336 bytes more | 2 comments | Score: 0
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