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 Master of your domain

Blog SitesMaster of your domain
Belfast Telegraph, United Kingdom
By Danny Bradbury

Damien Hirst is the latest celebrity to find that someone else has a site bearing his name - It's a lesson for us all - if you want your own web address, snap it up while you can. Danny Bradbury explains how.

More and more people are registering websites based on their own name. Anyone can get one, for just a few pounds, and if you want to get the address you want, it's better to get in sooner rather than later. As the artist Damien Hirst found out recently, if you want a website that someone else has already registered, getting your way can be a tricky business. More on that later (see sidebar). First let's assume you're not a celebrity and feel like laying claim to your very own piece of cyberspace. How does it all work?

Why would I want a domain name?

The most obvious answer is that you may want your own website. For businesses or self-employed people, the benefits are obvious. But many families, residents' associations, football teams and individuals are choosing the added kudos and control of placing their family albums on their own site rather than tagging along with the crowd and using, say, MySpace.

But even if you have no desire to build a website, you may well be persuaded by the e-mail options this gives you. Consumer e-mail services such as Yahoo!, Gmail or AOL may offer you a free e-mail address, but you have to share the domain (aol.com or gmail.com) with hundreds of thousands of other customers. If you register your own domain name, it gives you an exclusive home online. Instead of using yourname@aol.com as an e-mail address, for example, you might want to follow the trend and have yourfirstname@yourname.com. Many people consider this more professional, and it also gives a sense of ownership - if you're fed up with changing your address because you switch your service provider or an account lapses, buying your own web address is a good option.

Where do I start?

Before you even go online to see which ...




Posted by Editor on Monday, August 21 @ 04:00:00 EDT (6453 reads)
(Read More... | 10565 bytes more | 13 comments | Score: 0)

 It's hard out here for a blogger

Blog SitesJason Miller Thursday August 10, 2006
SES 2006: It's Hard Out Here For A Blogger
Mike McDonald found himself in a room with a larger A-list than a Nathaniel Hawthorne character sketch. San Jose (or thereabouts) is where the big search engines and their famed bloggers live. The only thing better than this, says Mike, would be Danny Sullivan in lederhosen.

Editor's Note:  Managing editor Mike McDonald of WebProNews filed this exclusive look at the SES 2006 San Jose session featuring a number of A list bloggers. Discuss your reaction at WebProWorld.
SES 2006: It's Hard Out Here For A Blogger"I lost a World Cup bet, so tomorrow I will be wearing lederhosen for the organic search panel," says Sullivan.

Score!

Sullivan is the moderator for "Speaking Unofficially," a panel comprised of Google's Matt Cutts, Yahoo!'s Jeremy Zawodny, Microsoft's Niall Kennedy, and Ask.com's Gary Price. The four of them spill their guts about life on the corporate blogging A-list.

Cutts and Zawodny, as may be expected, seem to have the most to say on the subject. Cutts feels as though he's a "security blanket" to an extent, as SEOers and Webmasters hang on his every word for the next Google tweak. Zawodny just wants everyone to know that bloggin' ain't easy.

Keeping up with a blog is a lot of work. How do you guys do it?

Zawodny: It does take a lot of time. People ask: 'how much time does it take?' And I never know how to answer that because it's so hard to quantify. Sometimes it takes no time at all, other times it takes half the day.

Are you having to show the company what you guys write about?

Cutts: Maybe 3 or 4 posts I've sent over to legal or PR, but in general it's just something I write at 3 am and just send out.

Zawodny: I think maybe I've done that 3 or 4 times, but I've never had anybody say 'don't say this' or 'don't post out' or anything like that.

Jeremy on speaking for Yahoo:


Mike
"One thing that happens is that someone will see something I've said and ascribe that to Yahoo, as in 'Yahoo draws a hard line,' or whatever, which is just wrong. And then what happens a lot of the time is that people won't link back to the original statements, or whatever, and the inaccuracy just lives on in the headlines."

How has the blogosphere created something of a democracy, and also somewhat of an imbalance insofar as what gets talked about? How do you feel about that underlying democracy wherein you have so much more influence over what is discussed than the smaller guy?

Cutts: I try to look for a lot of important feeds where news might break where people wouldn't normally look. I try to track down the smaller guys. The blogosphere can act as an echo chamber in both a good and bad way.

Zawodny: I think the whole democratizing nature of it went away a couple of years ago. I've actually tried to shy away from more of the echo side of things. The skill, I think, for companies is knowing when to get involved and when not to get involved.

Price: There's so much in the blogosphere where one person says something's great and the next will say it sucks.

Are you PR people at the end of the day?

Cutts: "I don't view Jeremy as ...

Posted by Editor on Thursday, August 10 @ 12:11:11 EDT (2614 reads)
(Read More... | 6930 bytes more | 14 comments | Score: 0)


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